Recently I have been using the Radio France app for iPhone and came across a set of three podcasts looking at Russia and its move towards digital sovereignty. This is a set of three podcasts looking at how Russia has tried to seperate itself from the internet, but especially from US influence.
Russia is not alone in trying to do this. Europe is making an effort, as is Asia, and Asia, and Australia.
Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is less than half the cost.”
… Source
As updated handsets spread and ad effectiveness measures are perfected, worldwide advertisers’ spending on mobile will pass $19 billion in 2012, eMarketer predicts, up from about $3 billion this year.
There, it’s been done. I’ve been to the 86th floor of the empire state building and looked down without getting fear of heights or anything.