Europe

It’s a sunday night in Switzerland and I’m with some friends. Spain were playing Germany and won 1-0, a respectable score. I was there with the phone streaming the celebrations at the Geneva Fanzone in Plainpalais. Here are the clips Ten seconds from the end. Spanish Fans celebrate. Drumming atmosphere. Happy girls dancing and the crowd. Dancing Spanish Flag wearing people. Because Women aren’t forgotten after all. Girls dancing, boy texting, more dancing More dancing Still celebrating Leaving the Fanzone

Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is less than half the cost.” … Source As updated handsets spread and ad effectiveness measures are perfected, worldwide advertisers’ spending on mobile will pass $19 billion in 2012, eMarketer predicts, up from about $3 billion this year.